New York · Generative Web Development · SEO & AIO
If you're paying an agency $2,000–5,000 a month and wondering what you're actually getting, you're in the right place. We build custom websites you own outright. No retainers. No lock-in. No more renting.
01
Copy, assets, code, domain — everything delivered on day one.
02
Month-to-month. Take your site and leave anytime.
03
Ditch bloated retainers. Invest once and own your entire stack.
04
Technical foundation, well-designed site. No vanity metrics. No branded PDFs. Just rankings that actually move.
Ready for a clean break?
For two decades, software-as-a-service (SaaS) companies conditioned you to believe that renting your website was the only option. Pay $400/month for your website. Pay $500/month for your CRM. Pay $2,000/month to an agency that sends you a PDF of made-up metrics every month while locking you into a contract with an aggressive monthly ad spend requirement.
Thanks to generative AI, the calculus has shifted the landscape entirely. Building quality, custom websites is now genuinely affordable. What used to require a bloated agency now takes a small precision team of developers, designers, and AI agents to deliver stronger work in record time.
CustomStack exists because of this moment. We build custom, AI-ready websites for small to medium-sized business owners who are done subsidizing the agency-retainer model.
Does this sound familiar?
SEO Theater is the performance of SEO without the substance — agencies that obscure their lack of results behind 40-slide decks, branded PDFs, and vanity metrics designed to look like progress. Rankings are up. “Impressions are up.” “Traffic is up.” But your phone isn't ringing. That's not an accident. Obfuscation is the business model. They optimize for metrics they can manipulate, not the ones that make you money, all while building you a website that lacks the technical SEO fundamentals to rank for anything your customers actually search for.
Quarterly with Business. Monthly with Pro and Max.
“No branded PDFs. No vanity metrics. You see the same screen Google shows us.”
Pricing
One-time builds. Monthly hosting plans to fit your growth expectations. Hourly consulting. No contracts. No lock-in. If we're not delivering, take your website somewhere else - because you own it! We want to earn your business each and every month we keep it online.
Website Builds — One Time
Site Migration
Already have a site on WordPress, Webflow, Squarespace? We migrate it while preserving your SEO equity and reputation.
starting at
$1,500
up to 5 pages · $150/page after
New Website
Built from scratch. Custom design, clean code, no templates, no page builders. You own the site, the domain, and the data.
starting at
$3,500
up to 5 pages · $350/page after
Enterprise
Databases, auth systems, APIs, custom integrations, large migrations, or anything else that's genuinely complex. When your site needs real architecture, this is the tier.
Custom
quoted by scope
Hosting & Platform — Monthly
You own the code either way. The monthly fee pays for us to run it — backups, patching, uptime, SEO, and updates — not for permission to keep your site.
Basic
$30/mo
$300/yr billed annually
Just the site
Business
$150/mo
$1,500/yr billed annually
Site + platform
Pro
$300/mo
$3,000/yr billed annually
Active management
Max
$600/mo
$6,000/yr billed annually
Keep building
vs. $2,000–5,000/mo at an agency
Basic
Just the site
$30/mo
$300/yr annually
Business
Site + platform
$150/mo
$1,500/yr annually
Pro
Active management
$300/mo
$3,000/yr annually
Max
Keep building
$600/mo
$6,000/yr annually
vs. $2,000–5,000/mo at an agency
Consulting — Hourly
Consulting Rate
$150/hr
Strategy sessions, SEO audits, ad account reviews, infrastructure planning, technical discovery. No retainer required. Pay for what you need.
Our Network
Creative
NYC-based creative studios for brand identity, art direction, and campaign concepting. We refer clients who need a strong creative foundation before any digital work begins.
Design
Graphic designers, print specialists, and visual identity studios. When your brand needs more than a website — packaging, collateral, signage — we make the right introduction.
Advertising
Trusted NYC media buying and paid ads agencies. We tell you straight whether you're ready for paid traffic — and if you are, we connect you with people who actually know what they're doing.
Marketing
Strategy, content, and go-to-market partners for businesses that need more than a website. No kickbacks. No markup. Just the right people for the job.
Our Work
Aesthetics
ProConnecticut's premier medical spa. Custom platform with lead management, newsletter distribution, business email, and booking integrations.
Desktop speed 100 · SEO 92
View Site →Dental
Pro300+ five-star Google reviews
Cosmetic, implant, and sedation dentistry in Falmouth, Maine. Online booking, implant pricing guide, and smile evaluation built in.
Desktop speed 99 · SEO 100
View Site →Dental
ProComprehensive family and emergency dentistry in Auburn, Maine. Online booking and new-patient offers front and center.
Desktop speed 96 · SEO 100
View Site →Dental
ProHartford County family, cosmetic, and implant practice since 1982. Online scheduling, multilingual patient support, and a dental education blog.
Desktop speed 99 · SEO 100
View Site →Creative
BasicCreative collective platform for musicians and artists in Brooklyn. Live sessions, radio streaming, studio bookings — fully custom.
Desktop speed 94 · SEO 100
View Site →Retail & Repair
BasicNYC's premier vintage iPod repair and modification shop. Battery replacements, SSD upgrades, custom builds. Serving Flatiron and Clinton Hill.
Desktop speed 99 · SEO 100
View Site →Contact
Whether you're migrating off a bloated agency, building from scratch, or just need a straight answer about what your current setup is actually doing — let's talk.